Senior designer
Wrangler
Working with one of the most recognised denim brands and tasked with leading the design of their first ever ecom website.
Digital debut
I led the design for Wrangler’s first UK e-commerce site whilst working at creative agency Retrofuzz. The goal was to create a smooth, on-brand shopping experience that was easy to use and welcoming for customers, helping Wrangler make a strong digital debut. Working with stakeholders, product owners and developers to bring the brand to life online.
Dynamic and interactive
The site featured interactive elements like dynamic product displays and smooth hover effects, keeping users engaged throughout their shopping journey. These features not only showcased Wrangler’s products in an exciting way but also created a more immersive, memorable experience, encouraging users to explore the site further and interact with key items.
